Smiles

Our corporate philosophy is “Expanding Lifestyle Value”.
We put this philosophy into practice through a variety of business channels.
While the approach and products of each enterprise is markedly different, we believe each endeavor “raises the world’s body temperature”.
Making every day slightly more fun. That’s what we take pains to achieve.

What We Do

Consulting and Production

Smiles makes use of its network, ideas and business sensibilities in branding, consulting, planning and production, raising the body temperature of outside enterprises and businesses, including corporations and governmental organizations. It is this unique approach that only Smiles, having worked to turn the whimsical into real business, can provide.

Consulting and Production

Smiles makes use of its network, ideas and business sensibilities in branding, consulting, planning and production, raising the body temperature of outside enterprises and businesses, including corporations and governmental organizations. It is this unique approach that only Smiles, having worked to turn the whimsical into real business, can provide.

Investments/Incubate

Smiles supports the will of companies and individuals that we identifies with both inside our organization and out. We uncover a company or individual’s abilities, singling out the selling point and the value within their passion. We believe that by looking at things long term, “our future lies ahead in a world where we learn things together.”

Investments/Incubate

Smiles supports the will of companies and individuals that we identifies with both inside our organization and out. We uncover a company or individual’s abilities, singling out the selling point and the value within their passion. We believe that by looking at things long term, “our future lies ahead in a world where we learn things together.”

An Overview of the Each of Our Business

Soup Stock Tokyo

Soup Stock Tokyo

Soup Stock Tokyo is specialty soup shop operating primarily in metropolitan areas. This shop has adopted cooking methods that bring out the special characteristics of carefully selected ingredients without using any chemical additives, allowing customers to enjoy the natural flavors of the ingredients used in the soup. The shop also offers fast food entirely different from other offerings to date. In addition to having a wide-ranging soup menu that changes from week to week and season to season, the shop also has a curry and a dessert menu. The shop also offers individually wrapped frozen soups that capture the deliciousness of a freshly made soup so that customers can enjoy the fresh taste of soup at home.

PASS THE BATON

PASS THE BATON

Our concept is ‘New Recycle’ , our products are items gathered from private individuals-objects with memories, items in disuse but can’t be thrown away. The items are sold, along with their stories, to customers who understand their use and value. Not a recycle shop as you’ve seen before, that carries only either brand name or low price items, we are a NEW recycle shop that handles items conveying the tastes and sensibilities of individuals, items PASSED down from their original owners.

giraffe

giraffe

“giraffe” is a necktie brand “striving to be the cutest necktie in the world”. The brand has developed a line-up which is divided into four different levels of body temperature: 34℃、36℃、38℃、and 40℃, corresponding to different levels of personal flair. The neckties are made with colorful patterns, and in an array of materials and silhouettes. The ties are intended to be not just something to tie around one’s neck; they snuggle tightly around one’s neck and allow an individual to gaze far out into the distance--much like a giraffe.

100 Spoons

100 Spoons

In keeping with the ever-changing lifestyles of the customers who visit Soup Stock Tokyo, 100 Spoons was started with the desire to provide a space where even families could enjoy a peaceful and relaxing meal. The restaurant offers a menu capturing the emotion of eating at a family’s dining table, one that excites both children and adults. With great food, service and atmosphere, this estaurant aims to be a place that one would want to take their family.

What Smiles Holds Dear

Smiles’ corporate philosophy is “Expanding Lifestyle Value.”

We seek to find new value in things that, in our hectic day-to-day lives, are taken for granted and ultimately overlooked. To polish this carefully, to bring this value to even one more person---that’s the kind of thought behind our corporate philosophy.

Masamichi Toyama

President and CEO
Masamichi Toyama

Mr. Toyama was born in 1962 in Tokyo. After graduating from Keio University’s Business and Commerce Department, he joined the Mitsubishi Corporation in 1985. He founded Smiles in 2000 and assumed the role of President and CEO of the company. In addition to Soup Stock Tokyo, a soup specialty shop, he has also developed giraffe, a necktie brand, PASS THE BATON, a contemporary select recycle shop, and 100 Spoons, a family restaurant.

Company Profile

Company Name
Smiles Co., Ltd.
Head Office Address
203 City Homes 1-10-23 Nakameguro Meguro-ku Tokyo
Tel
+81-3-5724-8521
Founded
February, 2000
Capital
50,000,000 yen
Financial Closing
March
Officer composition
  • PresidentMasamichi Toyama
  • ExecutiveSanetsugu Matsuo
  • ExecutiveWataru Nozaki
  • AuditorYuji Mori
Employees
Salaried 270 Part-time approx. 1,400 (as of February, 2016)
* including Soup Stock Tok Co., Ltd.
Main Business
  • 1.Manufacture, Processing and Sales of Soup & Curry
  • 2.Manufacture, Processing and Sales of clothing, miscellaneous housewares and interior goods
  • 3.Sales of Antiques
Website
http://www.smiles.co.jp/
Number of shops
  • Soup Stock Tokyo(74)
  • 100 Spoons(3)
  • PASS THE BATON(3)
  • giraffe(6)

Contact

Consultation on business projects , such as contact coverage and adoption of , please feel free to contact us . At a later date , it will contact you from the person in charge . It should be noted that , depending on the contents of our inquiry , I might get time to answer .

inquiry@smiles.co.jp